A Celebration for Ferragamo's Frangrance!

                          Eugenia Silva, in Salvatore Ferragamo.                       

Emma Roberts and Kate Mara

Rachel Chandler, Alexandra Richards, Bianca Balti, Stella Schnabel, Theodora Richards, and Lauren Remington Platt, all in Salvatore Ferragamo.

Last weekend, a gorgeous party was held to celebrate the launch of Salvatore Ferragamo's new fragrance, Signorina.  Ferragamo, the creator of the wedge and many other brilliant shoe designs, is known for elegance and detail, two things that were not lacking at this evening event!  A uniquely clever touch was to incorporate notes of the new fragrance to the actual venue, "On one hand, you had musky, oak moss wafts from the floor-to-ceiling wood paneling that lines the ground floor of the West Village building, and on the other, a blend of pink pepper, peony, rose, and the panna cotta accord of the new scent.." (Celia Ellenberg, Style.com)

Signorina is said to be a celebration of chic young women, lending the sweet key notes of jasmine and panna cotta. The hosts for the evening were a collaboration of beautiful socialites who represent chic young women to a tee; rockstar royalty: Alexandra and Theodora Richards, Rachel Chandler Guinness, Lauren Remington Platt, and model, Bianca Balti (shown above). The campaign also includes these glamorous ladies keeping up with a blog called The Girls About Town, hosted by Salvatore Ferragamo!

My new mission: smell this fragrance immediately and definitely keep up with their new blog...and incorporate more amazing spring colors (like these) into my wardrobe!